This is me
My name is Andrea Hernandez. I was born and raised on the Mexican-American border between San Diego 🇺🇸 and Tijuana 🇲🇽.
I've worked at agencies, in-house, and have freelanced with companies of all shapes and sizes for 7+ years. This has shaped me into a generalist with a passion for beautiful, thoughtful design that drives business growth. I believe in the importance of research to empathize with the user and to get a solid foundation for good strategy. Still, I've learned to handle ambiguity when making clear decisions with limited information.
I'm a bit obsessed with using data and technology to improve my physical performance and hack my metabolism. I also love traveling and experiencing different cultures through their people ❤️, food 🐷 , and coffee ☕️.
In my free time, I enjoy reading 📚 and spending time outdoors with Gazpacho (my crazy Border-Aussie 🐶) or in the water, learning to surf 🌊 .